What happened when a Florida drafting company let one team make the content, run the ads, and actually watch the numbers.
Holmes Drafting Services designs custom home plans for contractors and homeowners across Florida. Great work, steady referrals. But referrals don’t fill a calendar on their own.
HDS was running a couple of aging ad campaigns that had gone stale. Two very different customers, contractors and homeowners, were getting the same message. And nobody was watching the numbers week to week.
We rebuilt the whole thing around content made for each audience. Real videos and graphics, not stock. Then we split the account into two always-on campaigns, one talking to contractors and one talking to homeowners, and watched the numbers every single week.
When lead flow dipped for two weeks in June, we caught it that week, not at the end of the quarter. That’s the part most agencies skip: somebody actually looking.
The ads didn’t run on recycled stock footage. They ran on content made for HDS: their plans, their story, their two very different customers. Then somebody who gives a damn watched the results every week and adjusted.
We manage and create everything, so nothing gets lost between a creative team, an ads team, and an account manager. It’s one team. And you don’t have to take our word for any of it: ask Nick at Holmes Drafting. He signed off on every number on this page.